Beyond Protection

Going Beyond Protection

In an era marked by ever-evolving security threats and technological advancements, the role of security companies has become paramount in safeguarding individuals, businesses, and critical infrastructure. As we navigate the year 2023, the security landscape presents unique challenges and opportunities. In this article, we will explore the key trends and predictions in the security industry, focusing on physical security and Cyber Security, and discuss how security companies can go beyond traditional protection to secure a safer future.

Trend 1: AI-based Analytics Revolutionising Physical Security

With the rapid expansion of surveillance systems and increasing data streams, human monitoring alone is no longer sufficient. In response to this challenge, AI-based analytics are becoming the new standard in cameras and video management systems (VMS). This technology empowers security departments to be more proactive in real-time event responses, rather than merely reacting to past incidents[1].

By leveraging AI-driven insights, organizations can gather valuable data not only for security purposes but also for enhancing operational efficiency and revenue generation. Processing data at the edge using containerization technologies will further enhance the speed and accuracy of analytics and firmware updates.

Trend 2: Embracing Open AI Platforms for Maximum Flexibility

The development of AI-based technologies is evolving rapidly, leading to specialised tools crafted by expert developers. Embracing open AI platforms enables security companies to access a wider market and offer customisation to integrator and end-users. This approach fosters innovation and democratizes AI adoption across various industries, including security.

By providing flexible infrastructures for AI analytics developers to plug into, security companies can stay at the forefront of cutting-edge solutions, catering to unique challenges and requirements in the security landscape.

Trend 3: Prioritising Privacy Protection with Renewed Momentum

As data privacy concerns escalate, privacy protection becomes a key issue. There is a growing need for a similar data privacy law in Australia. The proposed “Australia Data Privacy and Protection Act” indicates bipartisan support for enhanced data privacy legislation.

For security companies, building data privacy into their processes becomes crucial. Enabling features like obscuring faces while maintaining protected data streams for evidentiary purposes will be highly sought-after in the near future.

Trend 4: Focusing on Cyber Security Awareness and Zero Trust

In the age of ever-evolving cyber threats, security professionals must be vigilant in countering risks posed by untrustworthy manufacturers and state actors. A Zero Trust approach to Cyber Security, where no one is inherently trusted, is gaining momentum. Security companies need to educate their clients about the importance of Cyber Security awareness, encouraging continuous training and threat intelligence sharing.

Cyber Security companies can play a pivotal role in providing robust solutions to counter phishing, ransomware, and malware attacks, while promoting security best practices among users and organisations.


As security companies navigate the ever-changing landscape of threats and technological advancements, going beyond traditional protection becomes imperative. By embracing AI-based analytics, open platforms, and prioritizing privacy protection, security companies can enhance their services and create safer environments for individuals and businesses.

In the realm of Cyber Security, raising awareness and promoting a Zero Trust approach can significantly contribute to combating cyber threats. The year 2023 presents exciting opportunities for security companies to innovate, adapt, and lead the way towards a secure future.

Contact us today if you would like to learn more or need assistance.

Until the next time

Core Protective Group